As a senior PR and digital communication consultant, Daljit Bhurji specializes in helping organizations to recognize the opportunities presented by the profound changes taking place today in media consumption and creation.

A firm believer that PR campaigns need to reach beyond a sole focus on media relations, he helps brands to strategically utilize social media and search engine marketing to better connect with audiences and safeguard corporate reputation.

His digital campaign experience spans the public sector, FMCG, telecoms and leading technology brands. Before co-founding Diffusion, Daljit was responsible for leading high-impact consumer and business campaigns for clients including Tiscali, Experian and the DMA. In 2008, Daljit was featured in PR Week’s PowerBook of the most influential people in PR and described as able to "predict online PR trends before they happen."

Daljit is also a member of the IAB Social Media Council, helping to develop policy and standards for the UK’s digital sector.